La Rosa Holdings' affiliated companies serve to both fully support their agents, but also offer additional revenue streams with strong future projections for growth.

Financial Overview

La Rosa's goal is to set the gold standard of what being an agent-centric business means.

An "agent-centric" business is one that does everything in their power to let their agents thrive. So what exactly does that mean?

It starts with compensation: instead of taking a hefty chunk of an agent's commission like many real estate brokerage companies do, agents at La Rosa keep 100% of their commissions.

Money is simply one aspect of it though. La Rosa Holdings has a full suite of trainings and workshops designed to help agents succeed, as well as a business culture dedicated to listening to the agents in order to learn what their needs are.

Several companies have tried the "agent-centric" model, but La Rosa wants to define it.

The La Rosa Realty Difference

On the surface, Joe La Rosa certainly seems like an everyday guy. You would likely never know that he runs the 3rd largest real estate brokerage in Florida and 25th largest in the USA, until you step into his mind a bit and understand his drive and motivation.

La Rosa originally followed in his father's footsteps, first becoming a law enforcement officer. When he came to the realization that it was not what he thought it would be, he moved into real estate development. When the bust of '05 and '06 hit, he lost everything, but with 5 kids to feed and clothe, failure wasn't an option.

It was as the financial crisis hit, and he was consulting for a real estate franchise out of Connecticut and helping them improve their profit margin that his true love became clear: he wanted to help real estate agents become as successful as they possibly could be. That little idea turned into what has become La Rosa Holdings: the agent-focused, full-service suite of services designed for that one calling. It even led to him writing a program, a workshop, and a book called "Do It Now".

La Rosa gets incredible satisfaction from helping realtors understand the importance of mindset and purpose, to help them build stretch goals and business plans, and helping them become their best selves. That ethos flows from the top all the way down through La Rosa Holdings.

La Rosa Holdings is Built on These Three Premises

Family: Family is the most important thing in the world. The bond which links La Rosa Agents is not that of blood, but one of respect and loyalty. Collectively, they share each other's goals and values. Together, they are much stronger than they are alone.

Passion: They put their hearts, their minds, and their souls into helping their agents achieve their dreams and aspirations. Through education, training, coaching and support, their agents become more productive in their careers, as well as becoming better able to provide a better quality of life for their families.

Growth: In life and in your career, if you are not growing, you are dying. Their purpose is to assist in identifying each agent's unique talent and potential in order to help them obtain their goals.

Check out La Rosa's agents themselves and what they have to say about working with the company:

Affiliated Companies

La Rosa Holdings Inc. (the “Company”) has reviewed the content of this page as well as the accompanying presentation (“Company Presentation”) displayed on this page. To the best of its knowledge, the Company does not believe this content to be misleading or inaccurate in any material respect, nor does it believe there are any material omissions with respect to such content. The Company does not believe the contents of the page or the Company Presentation to contain any non-public material information.

Information and opinions presented in the Company Presentation are provided by the Company and makes no representation as to their accuracy or completeness. The information contained on this page is not intended to constitute any form of advice and the information provided is not intended to provide a sufficient basis on which to make an investment decision. It is not investment research, nor does it constitute a research recommendation, as it does not constitute substantive research or analysis. This information is not to be relied upon in substitution for the exercise of independent judgment.

Information, opinions, and estimates contained on this page or in the Company Presentation reflect judgments by the Company as of the original date of publication by the Company and are subject to change without notice. Past performance should not be taken as an indication or guarantee of future performance, and no representation or warranty, express or implied is made regarding future performance.

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