"Defend" Your Company with Facts and a Savvy Consistent Communication Strategy
As we enter a new year, everyone claims to be an expert and breaks out their crystal balls to tell you what to do and what to expect. Let's be honest: no one knows.
But one thing I do know is that establishing a strong defense is mission critical. Defend your company with long-term fundamental strategies to improve your business and communicate them and your accomplishments effectively. This approach will "win" with the markets over time. It is all about transparency, establishing credibility, and managing expectations.
The simple advice that I offer CXOs is the need to hunker down, focus on business operations and communicate regularly with potential and current shareholders.
Do NOT over-communicate with fluffy press releases. Investors see right through that. Do NOT obsess over your stock price. You will drive yourself crazy and distract yourself from improving the profitability and the success of your company. Build it well and, over time, they will buy in as the market sentiment improves.
At B2i Digital, we work with companies who share this view. They focus on their businesses and establish a consistent communication strategy with their key stakeholders. We have a growing family of Featured Companies with in-depth profiles that tell their fact-based, compliant fundamental story.