2 Types of CEOs. More Featured Companies. Roth London Conference

In this market environment, I observed that there are 2 types of CEOs.

Type 1: The sky is falling. The world is ending. Let's hide and wait it out.

Type 2: The sky is falling. The world is ending. Let's do something.

Our growing family of Featured Companies are lead by Type 2 CEOs. During uncertain times, nervous investors need to be reassured with consistent, accurate, realistic and relevant messaging. Type 2 CEOs understand that the worst scenario is to have silence coming from the companies they have invested in.

I advise CEOs to remember their college years where they learned the difference between micro and macro economics. In the capital markets, I translate those academic theories as follows:

- Micro economics applies to fundamental company factors

- Macro economics are external market dynamics

Focus on your own micro economics and the internal factors you can control. Don't obsess over what you cannot control.