Digital Direct Holdings Inc.
Direct Digital Holdings brings state-of-the-art supply-side and demand-side advertising platforms together under one umbrella company.
Nasdaq: DRCT
IR Website: https://ir.directdigitalholdings.com/
Headquarters: Houston, TX
Content provided by Digital Direct Holdings Inc. on 3-11-22.
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Summary
We are an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology, data-driven campaign optimization and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. Direct Digital Holdings, Inc. is the holding company for the business formed in 2018 by our acquisitions of Huddled Masses, LLC (“Huddled Masses”) and Colossus Media, LLC (“Colossus Media”). Colossus Media operates our proprietary sell-side programmatic platform operating under the trademarked banner of Colossus SSP™ (“Colossus SSP”). Huddled Masses is the platform for the buy-side of our business. In 2020, we acquired Orange142, LLC (“Orange142”) to further bolster our overall programmatic buy-side advertising platform and to enhance our offerings across multiple industry verticals such as travel, healthcare, education, financial services, consumer products, etc. with particular emphasis on small- and mid-sized businesses (which we define as companies with revenue between $5 million and $500 million) transitioning into digital with growing digital media budgets.
We believe that we have a unique competitive advantage due to our data-driven technology that allows us to provide front-end, buy-side planning for our small- and mid-sized clients, coupled with our proprietary Colossus SSP where we can curate the last-mile in the execution process to drive higher ROI. Each month, the Colossus SSP processes over 35 billion impressions and over 150 billion auction bid requests that seek to buy ad inventory from our publishers. In September 2021, Colossus SSP served over 39,386 clients. In our business and throughout this prospectus, we use the terms client and customer interchangeably.
We enable small- and mid-sized clients to leverage programmatic technology to engage their potential customers more directly, on a one-on-one basis, in any local market, with specificity to media device and footprint. Our technology leverages data to assess where our clients’ potential customers are in the decisionmaking process and manage campaign pacing and optimization based on data-driven analytics to drive the purchasing decision or encourage the call to action. The result is the mutual benefit to both our buy-side and sell-side clients, in that our buy-side clients enjoy a more even playing field compared to larger advertisers by driving more effective marketing and advertising in local markets that are compatible to their business footprint. In addition, our sell-side clients enjoy greater opportunity to monetize their ad inventory to new ad buyers that otherwise would be unavailable to them.
Investor Presentation
Recent News
Management Overview
Mark Walker
Chief Executive Officer & Founder
Mark Walker brings nearly 20 years of experience in private equity, building relationships, and revenue generating operations for Fortune 500 corporations as well as start-ups. His experience and expertise involves strategic planning, management and execution while building and maintaining subscriber bases for utilities, marketing, and retail organizations. Mr. Walker has been on multiple advisory boards, including Hitwise and Dentsu Aegis, and has written articles and case studies appearing in Jupiter Research, Search Engine Watch and the IAB.
Keith Smith
President, Founder
Prior to founding Direct Digital Holdings, Keith Smith was a Managing Director and served on the Investment Committee of Capital Point Partners, where he invested and/or realized more than $150 million in direct lending 1st lien, 2nd lien and mezzanine investments, as well as complimentary minority equity investments. Mr. Smith is also an attorney with considerable experience in both the public and private sectors.
Susan Echard
Chief Financial Officer
Susan Echard has over 35 years’ experience within Big Four and CFO roles and has conducted large-scale financing and SEC filings with technology and private equity firms, including BeyondTrust, Royal Caribbean Cruise Lines, PetSmart, and Trinity Capital BDC. She has successfully raised over $250 million in private equity, facilitated over $300 million in credit, and spearheaded two company exits. Working with businesses in U.S. and across the globe, Susan has extensive expertise in M&A exit strategy planning and execution, FP&A modeling, budgeting, cash management, and team management.
Anu Pillai
Chief Technology Officer
Anu Pillai brings over 20 years of experience executing product development and large enterprise IT solutions for small and large global development teams across US, China, Mexico and India. Her most recent work includes overseeing digital technology and e-commerce at Black Opal, and leading software development strategy and systems architecture at Ebony Media Operations.
Risks & Disclosures
This communication is neither an offer to sell nor a solicitation of an offer to buy, nor a recommendation of any securities of the company mentioned herein.
Digital Direct Holdings Inc. (the “Company”) and its counsel have reviewed the content of this page as well as the accompanying presentation (“Company Presentation”) displayed on this page. To the best of its knowledge, the Company does not believe this content to be misleading or inaccurate in any material respect, nor does it believe there are any material omissions with respect to such content. The Company does not believe the contents of the page or the Company Presentation to contain any non-public material information.
Information and opinions presented in the Company Presentation are provided by the Company, and b2i digital makes no representation as to their accuracy or completeness. The information contained on this page is not intended to constitute any form of advice, and the information provided is not intended to provide a sufficient basis on which to make an investment decision. It is not investment research, nor does it constitute a research recommendation, as it does not constitute substantive research or analysis. This information is not to be relied upon in substitution for the exercise of independent judgment.
Information, opinions and estimates contained on this page or in the Company Presentation reflect judgments by the Company as of the original date of publication by the Company and are subject to change without notice. Past performance should not be taken as an indication or guarantee of future performance, and no representation or warranty, express or implied is made regarding future performance.
A complete description of the risks and uncertainties relating to the Company and its securities can be found in the company's filings with the U.S. Securities and Exchange Commission available for free at www.sec.gov.
Information on this page may relate to penny stocks, which may also be referred to as low-priced stocks. Penny stocks are low-priced shares typically issued by small companies. Penny stocks involve greater than normal risk, they may be less liquid than other stocks (i.e., more difficult to sell), and there may be less reliable information available regarding such stocks. Investors in penny stocks should be prepared for the possibility that they may lose their entire investment.
B2I DIGITAL, Inc. is a marketing sponsor of the Roth 34th Annual Roth Conference. B2I DIGITAL, Inc. is not an affiliate of Roth Capital Partners, LLC (“Roth”) and is not authorized to represent or act on behalf of Roth ,in any capacity. Roth has not reviewed and approved the content contained on the b2idigital.com website.
