Who We Are

David has worked in finance, technology, and marketing for 30 years, including 5 global banks and 3 advertising agencies. He currently supports the National Investment Banking Association as their Chief Marketing Officer. Prior to B2i Digital, he was the Chief Marketing Officer for Maxim Group and one of the founders of their investor awareness platform, M-Vest.com.  He has previously worked as head of marketing for micro-cap companies in the transportation and healthcare industries. David maintains his status as a Google Partner and Facebook Marketing Partner. He has spent the last 15+ years managing digital ad accounts that delivered billions of ad impressions across all prominent platforms. He has provided digital marketing consulting to B2C and B2B companies in a wide variety of industries including healthcare, financial services, technology, real estate, hospitality, beverage, automotive & pharmaceutical. He received a BS in Applied Economics and Business Management from Cornell University.

Susan has over 15 years’ experience in design. She started her career as an accessories and home furnishings designer. As the world went digital, she applied her artistic perspective to graphic design for websites, email marketing, and social media content. Susan lives in NYC with her husband and two children.

Pablo comes to b2i digital with over a decade of full-service advertising agency experience. He has worked with a diverse clientele in the financial, commercial real estate, healthcare, trade, corporate, legal, private/charter education, higher education and entertainment industries. Pablo is an award-winning designer with a proven track record of finding creative solutions to an ever-changing digital landscape. He is an expert in designing content for all digital channels with a focus on websites, paid ads and social media.

Danielle has been designing for over 10 years with a heavy focus on branding. Her expansive skill-set covers new brand identity, digital asset creation, website design, images & videos for paid ads, social media content and digital presentations. Additionally, she has over seven years of experience managing marketing teams and campaigns. Her dynamic personality makes her a natural leader, team collaborator and project manager. Danielle has extensive experience working on b2b lead generation initiatives across multiple industries. Her experience allows her to dive into client branding, develop strategies quickly and execute the tactics necessary for impactful results. When she’s not working she enjoys cooking, yoga, and spending time outside with her pup.

Ivan joins the B2i Digital team with over a decade of professional creative experience and design knowledge. With an impressive array of clientele from a multimillion dollar fashion e-commerce site, healthcare, and the ever massive entertainment industry in Las Vegas. Away from the desk, he loves mechanical keyboards and will one day launch his own line of keycaps and fonts.

JP is the Director of Research for B2i Digital. In this capacity, he helps companies effectively communicate their mission and achievements to investors. He is the author, co-author, and ghostwriter of over 20 books. JP earned his MBA from the University of Chicago and worked on the staff of the Harvard Business School, writing business case studies. His portfolio includes major contributions to prominent financial networks, leading investment firms, and pioneering cryptocurrency projects. He has held roles such as Director of Research, Senior Managing Director at Wells Fargo Securities, and founder of Farmhouse Equity Research. Beginning in the fall of 2024, he will serve as an Adjunct Professor at Golden Gate University in San Francisco.

Brandon Pichanick is the Vice President of Operations for B2i Digital. In this capacity he focuses on client delivery, organizational management, and change management for the entire firm. With a diverse background in the public, private, and non-profit markets, Brandon brings a wealth of knowledge and value-add to the day to day management of B2i Digital. Brandon lives in Dallas with his wife and two children.

Lekha is a seasoned finance professional with over 10 years of experience in corporate finance and investor relations. Her expansive skill-set covers developing and implementing investor relations strategies, shareholders and analyst engagement, financial modeling & Valuations, Corporate communication, financial reporting & compliance. Additionally, she has experience working in fundraising, investor scouting and IPO process. Her natural tendency towards accuracy, detailed and organised approach makes her an asset to the B2i Digital established team. In her time out of work, she enjoys being outdoors, reading and mixology.

With a compelling seven-year tenure in digital marketing, Eric has demonstrated prowess in steering the success of small to large multi-million-dollar enterprises. His adept management skills have left an indelible mark, particularly within the realms of SaaS, Lead Generation, and E-commerce. Eric's strategic and innovative approach to marketing has consistently delivered impressive results for his clients. Beyond the digital landscape, Eric finds joy in watching sports and shares precious moments with his beloved canine companions. His journey in digital marketing underscores a commitment to excellence, encapsulating both professional triumphs and personal passions.