Heritage Distilling Company, Inc.
Heritage Distilling Co., the most awarded craft distillery in North America over the last 8 years, is a leading, west coast-based, independent craft distillery. It’s unique platform in partnership with American Indian Tribes, along with its capacity to produce award winning spirits for the wholesale market, and its proven subscription-based direct to consumer sales, makes it one of the most compelling players in the fast growing craft spirits space.
IR Website: https://heritagedistilling.com/pages/press
Headquarters: Gig Harbor, WA
Content provided by Heritage Distilling on 3/11/22.
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Summary
Heritage Distilling Co., the most awarded craft distillery in North America over the last 8 years, is a leading, west coast-based, independent craft distillery. It’s unique platform in partnership with American Indian Tribes, along with its capacity to produce award winning spirits for the wholesale market, and its proven subscription-based direct to consumer sales, makes it one of the most compelling players in the fast growing craft spirits space.
Investor Presentation
Recent News
Cocoa Bomb Chocolate Whiskey Wins Gold Medal at USA Spirits Ratings Competition in San Diego
Aug, 2021
Heritage Distilling Co. Releases Cocoa Bomb Chocolate Whiskey
July, 2021
Heritage Distilling Co.’s Tumwater Location Opens June 4
May, 2021
Locust Cider & Heritage Distilling Co. (HDC) Announce Production and Taproom/Distillery Tasting Room Updates
April, 2021
Heritage Distilling Co. at Talking Cedar now Open to the Public
July, 2020
Management Overview
Justin Stiefel
CEO, Chairman of the Board, Co-Founder, Master Distiller, Director
Justin has served as the Chief Executive Officer of HERITAGE and has been its Chairman of the Board since HERITAGE’s formation. Trained as a Chemical Engineer and attorney, Justin performed his first batch of distillation in the 7th grade and never looked back. He conceived of HERITAGE, put together the business plan and financing and started to build the company in 2011. Nine years later, HERITAGE is the fastest-growing spirits brand in the Pacific Northwest and the most awarded craft distillery in North America eight years running (out of nearly 2,300 distilleries).
Prior to founding the Company Justin served as Staff Assistant, Deputy Press Secretary, Legislative Counsel and eventually Chief of Staff to the two United States Senators from Alaska. He was one of the youngest Chiefs of the Staff in the modern era of the U.S. Senate at age 27. While working in the Senate Justin focused on large project financing, oil and gas policy, business development, banking, federal taxation and Indian law. In 2004 he was Campaign Manager for Senator Lisa Murkowski's election and in 2010 he played a key role in her successful write-in campaign for U.S. Senate, the first successful such effort since 1954. Justin understands the complexity of navigating the political, government and business worlds and weaves the strategy for the Company through them all simultaneously.
Justin is licensed to practice law in Alaska, Washington, and Washington DC. He often speaks on the craft distilling movement, offers training courses, and works with lobbying groups and legislators on legislation and policy implementation to reflect the new opportunities for craft distilleries and spirits in today’s world. He advises informally for non-profits and serves as a member of the Management Executive Committee for the Milgard School of Business at the University of Washington (Tacoma) and on the board of the Association of Washington Business. He earned his B.S. in Chemical Engineering from the University of Idaho, his Juris Doctor from the Catholic University Columbus School of Law in Washington, D.C. and he completed coursework at the U.S. Naval War College.
Jennifer Stiefel
President, Co-Founder, Director
Jennifer has served as the President of HERITAGE and has been on its board of directors since HERITAGE’s formation. Holding bachelor’s and master’s degrees in education, Jennifer puts to use her experience of building curricula and experiences into the heart of HERITAGE. Growing up in Alaska in a family that owned its own manufacturing business, she learned how to drive a forklift by the age of 12, she managed teams of employees, and she oversaw production, planning and fulfillment – all before graduating from high school. She put herself through college as a top salesperson at Nordstrom, where she learned the value of customer service.
Jennifer manages the personnel growth of HERITAGE by constantly evaluating HERITAGE’s staffing structure and how each employee fits into the production, sales, marketing, compliance and customer service pieces of the enterprise to ensure the company culture is maintained, while always keeping a focus on the customer. Jennifer earned her B.S. from the University of Idaho and her Master’s from Central Michigan University.
Phil Anderson
Chief Financial Officer
Phil Anderson is an experienced Chief Financial Officer specializing in Micro-Cap enterprises achieving public company status through IPO’s, Uplistings and other transactions. Phil is fully versed in all required public filings and the audit/edit of financial reporting to satisfy public company requirements. He maintains a broad and deep network in the Investment Banking community. Phil is a seasoned financial executive skilled at supervising and populating a financial accounting and reporting organization.
Previous companies he has guided through the IPO process include Crown Electrokinetics Corp., where he guided the company through a firm commitment underwriting raising $21.5 million while uplisting the company from the OTCQB to NASDAQ. He served as CFO for Edison Nation prior to its IPO, including rebuilding all facets of the company’s finance department and all required pre-IPO functions. Throughout is career Phil has guided additional companies through pre-IPO filings, corporate restructurings and debt restructurings. He has also worked in several family offices evaluating investments, teams and compliance. Phil earned his BA in Business Management form Ithaca College in 1989 and his MBA from Hofstra University in 1994.
Anthony Torrente
Chief Operating Officer
Anthony Torrente Serves as Chief Operating Officer since late 2021 after joining the Company as a consulting Chief Financial Officer in October of 2019. Prior to joining the Company, he served as Chief Operating Officer at Ste. Michelle Wine Estates, the third largest premium wine producer in the United States. In his role, Anthony was responsible for Sales, Marketing, Strategy & Business Development, Information Technology and California Operations.
Prior to his promotion he served as Chief Financial Officer for Ste. Michelle Wine Estates where he was responsible for Finance, Strategy and Business Development, Information Technology and California Operations. Before assuming his executive position at Ste. Michelle, he held several senior management roles over his 16-year career at Altria. Most recently, as Director of Strategy and Business Development he provided financial and competitive analysis influencing strategic initiatives established by the Senior Executive Leadership. Anthony’s previous experience includes roles at Deloitte & Touche and the Office of the Commissioner of Baseball, both in New York. He received a Bachelor of Business Administration degree in accounting from Adelphi University. Anthony serves on the Board of Directors for the USO Northwest.
Hannah Hanley
Chief Marketing Officer
Hannah has been with HERITAGE since 2013 and serves as its Chief Marketing Officer. Hannah grew up in Tacoma, Washington and moved away for college with the goal of working in the ski industry. After graduating from Westminster College in Utah, she worked in PR, marketing and events planning in Park City, Utah for Canyons Resort before returning to the Pacific Northwest. Hannah leads all aspects of HERITAGE's marketing efforts, including overseeing all retail tasting rooms, the Company's e-Commerce platform, all Company marketing and advertising, concept, label and marketing support for new product development and marketing support for TBN partner locations.
Hannah's role has evolved from working the tasting room in the early days of HERITAGE to creating signature cocktails to the development of flagship label designs, custom labels, graphic design for unique products, overseeing the HERITAGE webpage and e-Commerce platform launch and managing the company’s presence on social media. Hannah played a significant role in creating the HERITAGE Spirits Advent Calendar, the first of its kind in the U.S. for spirits. It received national attention on social media and on major news outlets and became one of the top holiday gift items since its launch.
Drew Kellerman (Co-Founder)
VP of Production & Director of Tribal Partnerships
Drew has been with HERITAGE since its inception. It was around his campfire pit that the idea of HERITAGE was born in 2011. Since HERITAGE’s opening, Drew has been instrumental in helping the Company form and run its Cask Club®, My Batch® and Spirits Club® programs, consistent with HERITAGE’s high standard for customer service. As HERITAGE’s production demands increased, Drew took on the leadership role of organizing the fast-growing production staff. Given his long tenure with the Company and his familiarity with its unique products and services, he is migrating his role to transfer his knowledge to future Tribal partners to ensure their locations operate successfully and to HERITAGE’s standards. Drew was a U.S. Army Ranger in the 1st Battalion, 27th Infantry, serving as Platoon Leader, Scout Platoon Leader and Company Executive Officer. He is a graduate of the University of Colorado Boulder.
Bob Whitener
Tribal Enterprise Consultant
As owner and managing member of The Whitener Group, Bob Whitener has over 40 years of experience working with tribal governments and enterprises within Indian Country. He consults for HERITAGE and for a number of Tribes across the US. For more than eight years Bob served as the CEO/Board President for Island Enterprises Inc. (IEI), the economic development corporation for the Squaxin Island Tribe (WA). At IEI, Bob handled all aspects of the corporation from its incorporation to its growth to nearly $100 million in gross sales and $10 million in net revenues. IEI created, acquired & managed a variety of tribal, state and international corporations. During his tenure at IEI, they created the Skookum Creek Tobacco Co. and quickly achieved profitability despite many roadblocks, including state and private opposition.
Bob also has a deep understanding of the relationship between tribal economic activities and governance. Prior to creating IEI, Bob served for over 6 years as the Executive Director of the Squaxin Island Tribe. This entailed the management of the Tribe’s governmental programs, management of over 100 staff members and providing policy guidance to the Tribal Council. In addition to having run tribal corporations and government, he has extensive experience in the areas of natural resources management, finance administration, human resources systems, tribal-state compact negotiations, policy development, and federal negotiations. Bob is an enrolled member of the Squaxin Island Tribe and has a Bachelor's degree with an emphasis on business management and a Masters of Public Administration.
Eric Trevan, PhD
Tribal Economic Consultant
Dr. Trevan serves as a Tribal Economic Advisor to HERITAGE Distilling. Dr. Trevan is a Member of the Faculty (Tenure-Track) for the Masters of Public Administration program at The Evergreen State College and is the new Visiting Scholar of Innovation, Business and Economic Policy for Tribal Nations for the California Indian Culture and Sovereignty Center at California State University San Marcos. In 2020 he was awarded a prestigious Executive Leadership Fellowship for two-years to provide research funding and guidance to the Community Development Society. He also serves as President of aLocal Solutions, a new AI market research software platform. Eric serves on the Tribal Economic Development Board for Noo-Kayet Development Corporation (Port Gamble S’Klallam Tribe in Washington state) and Cheyenne and Arapaho Business Development Corporation (Cheyenne and Arapaho Tribes in Oklahoma), as well serving as a Policy Advisor to the Treasury Tribal Advisory Committee (TTAC) within the U.S. Department of Treasury.
He earned his Ph.D. at Arizona State University Watts College of Public Solutions and Community Solutions, Community Resources and Development (Local and Tribal Economies), his Master's Degree in Administration (Public Administration) from Central Michigan University, and a Bachelor's Degree in Public Administration/Economics from Western Michigan University. Eric is an enrolled member of the Gun Lake Tribe in Michigan (Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians).
Risks & Disclosures
This communication is neither an offer to sell nor a solicitation of an offer to buy, nor a recommendation of any securities of the company mentioned herein.
Heritage Distilling Company Inc. (the “Company”) and its counsel have reviewed the content of this page as well as the accompanying presentation (“Company Presentation”) displayed on this page. To the best of its knowledge, the Company does not believe this content to be misleading or inaccurate in any material respect, nor does it believe there are any material omissions with respect to such content. The Company does not believe the contents of the page or the Company Presentation to contain any non-public material information.
Information and opinions presented in the Company Presentation are provided by the Company, and b2i digital makes no representation as to their accuracy or completeness. The information contained on this page is not intended to constitute any form of advice, and the information provided is not intended to provide a sufficient basis on which to make an investment decision. It is not investment research, nor does it constitute a research recommendation, as it does not constitute substantive research or analysis. This information is not to be relied upon in substitution for the exercise of independent judgment.
Information, opinions and estimates contained on this page or in the Company Presentation reflect judgments by the Company as of the original date of publication by the Company and are subject to change without notice. Past performance should not be taken as an indication or guarantee of future performance, and no representation or warranty, express or implied is made regarding future performance.
A complete description of the risks and uncertainties relating to the Company and its securities can be found in the company's filings with the U.S. Securities and Exchange Commission available for free at www.sec.gov.
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