Treasure Global Is Changing E-Commerce With Its Innovative ZCITY App and its TAZTE Smart F&B System. Watch a two-minute video to learn more.

Source: Company documents

Personalized Deals and Rewards Powered by AI

Treasure Global recently integrated a remarkable feature, an AI chatbot called JoJo, into its ZCITY App. This chatbot functions like a personal concierge within the app, catering to users' needs, offering recommendations, and enhancing their overall experience.

JoJo is an AI robot system integrated into the ZCITY App.

Imagine you're a user wondering where to eat or shop. With this chatbot, you can simply ask, and it will provide recommendations tailored specifically to you. This personalization stems from a sophisticated understanding of your behavior on the app, thanks to Treasure Global's advanced AI technology. The chatbot can learn preferences and make suitable suggestions by analyzing spending patterns.

From a business perspective, this chatbot provides an immense opportunity. Businesses using the ZCITY platform can access data about their customers' spending habits and preferences. This data can be invaluable in designing effective and targeted marketing campaigns, thus maximizing their outreach and increasing their return on investment.

Sam Teo, the CEO, summed it this way: "Treasure Global is continuously innovating our digital platforms to provide users with best-in-class, targeted, and easy solutions for their lifestyle needs. As a next step in the evolution of ZCITY, we are now pleased to integrate AI in the app with a chatbot powered by our data analysis engine and ChatGPT.”

With the ZCITY App transforming digital payments and the TAZTE system streamlining operations for food and drink businesses, Treasure Global is at the forefront of tech-based solutions.

To learn more about the integration of AI with ZCITY, watch the two-minute video below.

          Source: Company Documents

The ZCITY App ensures secure and convenient transactions by partnering with Malaysia's leading payment gateway, IPAY88. Users can enjoy cashless shopping experiences with trusted e-wallet providers and traditional payment methods, such as Touch'n Go eWallet, Boost eWallet, GrabPay eWallet, Visa, and Mastercard.

The App offers comprehensive features, including personalized deals, bill payment services, branded e-vouchers, gamification, charity CSR programs, and an intelligent F&B system. Additionally, strategic partnerships with retail merchants and service providers strengthen the App's offerings, ensuring an express shopping experience for users.

New features and benefits are in the works. The ZCITY App plans to introduce a Buy Now, Pay Later (BNPL) feature during the third quarter of 2023, offering users greater purchase flexibility. In addition, strategic partnerships with retail merchants, service providers, and local strategic partners like iPay88, TNG, and Public Bank strengthen the App's value proposition and expand its offerings.

The ZCITY App Bridges Online and Offline Traffic

The ZCITY app serves as an innovative digital tool that effectively addresses the needs of both consumers and merchants, streamlining the shopping experience and improving user engagement. It operates as a data-driven hub, collecting valuable insights that enable a more tailored and effective approach to commerce.

ZCITY redefines the concept of e-payments, offering users an improved and simplified method of cashless shopping. With its integrated rewards system, consumers enjoy tangible benefits such as rebates across e-commerce and retail platforms, along with instant rebates and an affiliate cashback program.

Serving both consumers and merchants, ZCITY is a testament to practical value creation within the commercial sphere. The app provides solutions that benefit all parties, enhance the overall shopping experience, and create opportunities for increased user engagement and revenue generation. AI technology allows for a more individualized and targeted approach to rewards. By understanding and catering to specific consumer preferences, ZCITY offers a more personalized rewards experience, making it a highly valuable tool in the modern shopping ecosystem.

Source: Company documents

ZCITY App's Reward Points Program: Engaging Users and Fostering Loyalty

"Rewards On Rewards" means when you use the ZCITY app, you earn points and vouchers that make things cheaper, and the more you use them, the more rewards you get back, like a never-ending cycle of presents!

With the hashtag #RewardsOnRewards, ZCITY App's reward points program goes the extra mile to incentivize user participation and cultivate loyalty. Users have multiple avenues to earn reward points, including registration, referrals, spending, and even participating in the exciting Spin & Win program. This comprehensive program has several objectives: boosting social engagement, encouraging spending, attracting new sign-ups, and rewarding users for successful referrals.

The ZCITY App revolves around the powerful concept of "#RewardsOnRewards," perfectly encapsulating its branding essence. By harnessing ZCITY App-based Reward Points (RP) and ZCITY Cash Vouchers, users unlock exclusive discounts during checkout, leading to substantial savings and enhanced value with every purchase made through the app.

One of the key highlights of the ZCITY App is its unwavering commitment to user convenience and security. Through a strategic partnership with IPAY88, a trusted payment gateway in Malaysia, the ZCITY App ensures seamless and secure transactions. This partnership eliminates the hassle of ongoing credit top-ups and the need to share sensitive bank card details, fostering users' confidence and peace of mind.

Regarding payment options, the ZCITY App gives users many choices. Whether users prefer the ease of trusted e-wallet providers like Touch'n Go, Boost, and GrabPay, or the familiarity of traditional methods like credit cards and online banking services like FPX, the ZCITY App has them covered. This flexibility ensures a seamless and personalized cashless shopping experience tailored to individual preferences.

However, its unique rewards program truly sets the ZCITY App apart. Through collaborations with partner e-wallets and payment methods, users earn valuable Reward Points (RP) for their transactions. These accumulated RP can be effortlessly converted into ZCITY Cash Vouchers, enabling users to unlock enticing discounts and enjoy remarkable savings on future purchases. This rewards program creates a captivating cycle, motivating users to continually engage with the ZCITY App and explore all it offers.

The ZCITY App delivers a comprehensive solution for users seeking a rewarding and secure shopping experience. Its effective rewards program, "Rewards On Rewards," empowers users to leverage their accumulated Reward Points (RP) and ZCITY Cash Vouchers, unlocking exclusive discounts and substantial savings during checkout.

Backed by user convenience and extensive payment options, the ZCITY App is reshaping how users shop and interact with online platforms, ensuring a delightful and gratifying experience at every turn.

Source: Company reports

TAZTE Smart F&B System helps restaurants understand their customers and run their operations smarter.

Treasure Global (TGI) recently introduced an advanced and dynamic product: TAZTE. The company confidently believes that TAZTE, an automated management solution designed specifically for F&B merchants, will spearhead future growth and profitability for TGI and its clients.

Unlike traditional Point-of-Sale (POS) systems, TAZTE offers comprehensive features beyond processing transactions. One of its key advantages includes a sophisticated inventory management system. This ensures merchants can streamline their operations, accurately keep track of stock levels, and reduce potential losses due to expired or wasted products.

Another unique feature of TAZTE is its consumer behavior analysis. By understanding and interpreting customer behavior, merchants can craft personalized marketing strategies and improve customer satisfaction, ultimately driving more business growth.

TGI has designed its pricing strategy to be closely intertwined with the success of F&B merchants. The management fee is charged as a percentage of Gross Merchandise Value (GMV), thereby aligning TGI's revenue model with the performance of its clients.

In addition to the core solution, TGI offers add-on modules such as advertising, opening up additional avenues for revenue generation. These optional extras add value and have the potential to substantially enhance the earning capacity of the merchants, further justifying the investment in TAZTE.

So, while ZCITY attracts and engages customers, TAZTE supports the Food & Beverage merchants running their businesses by making them more efficient and profitable. ZCITY brings the customers to the F&B merchants, and TAZTE helps the merchants serve those customers better.

To know more about TGI and TAZTE, you can visit the company's partner websites: Boost and iPay88. These platforms will give you a better understanding of how TAZTE could transform F&B businesses.

Source: Company data, public sources

For more information about ZCITY and TAZTE Smart F&B System, Treasure Global's cornerstone product offerings, please watch the one-minute video below.

Source: Company data

Foodlink Global Is A Consulting and IP Licensing Company Which Services F&B Companies. Foodlink Is The Third Leg of The Stool Supporting Treasure Global's Growth.

In April 2023, Treasure Global acquired Foodlink Global and its two subsidiaries. Designed to encompass all food and beverage (F&B) master franchisor activities, Foodlink Global was founded to manage brand royalties and intellectual property rights. These are held either through lease agreements, ownership, or joint ventures.

The organization offers F&B consulting services, focusing on market, product optimization, and supply chain monetization. Its inaugural licensing agreement was made with Morganfield's, a renowned restaurant chain in Southeast Asia. This agreement allows for the exclusive sub-licensing of Morganfield's brand, and as part of this arrangement, Morganfield's franchisees will implement TAZTE, thereby facilitating the accelerated adoption of TGL's solution.

Foodlink Global has created new revenue streams, such as a start-up fee and recurring monthly licensing fees. The company plans to extend this model to other prominent F&B brands across Southeast Asia. Its goal is to become the region's most prominent F&B chain while maintaining an asset-light model without needing physical, brick-and-mortar establishments.

Source: Company Reports

Treasure Global Business Model Overview: The Synergies Between ZCITY, TAZTE & Food Link

Enhanced by Artificial Intelligence (AI), ZCITY is an app that people can use to shop at local stores and get rewards. So if a restaurant uses a brand managed by Foodlink Global, they could use TAZTE to help run their restaurant, and their customers could use ZCITY to shop and earn rewards. They all work together to make sure everyone, from the food brand owners to the restaurants and customers, gets the best deal.

• ZCITY - Capturing Online User Acquisition and Activation.

  • ZCITY is the company's flagship product, focusing on online user acquisition and activation. Through its commercial channels, namely Zstore, Zmember, and enogy, TGI captures online traffic and builds a robust user database. With ZCITY, the company provides seamless solutions for lifestyle needs, enhancing the online experience for users.

• TAZTE - Revolutionizing Offline Traffic and Data Insights.

  • TAZTE, TGI's second product, was soft-launched in December 2022. It is a dual-facing app that captures offline traffic, user/merchant databases, and user spending behavior and trends. Through features like POS, Kitchen Management, and Discovery system, TAZTE provides comprehensive insights into the F&B industry. With TAZTE, TGI aims to transform offline business operations and optimize performance.

• Foodlink Global - Managing F&B Brand Royalties and IP.

  • To support TGI's expansion and further strengthen its presence in the F&B industry, Treasure Global established Foodlink Global as a subsidiary wholly owned by TGI. Foodlink Global is the platform for managing F&B brand royalties and related intellectual property. Through lease agreements, ownership models, and joint ventures, TGI ensures the effective management of F&B brands without needing physical infrastructure.

ZCITY and TAZTE are two complementary products developed by TGI. While ZCITY focuses on capturing online user acquisition and activation, TAZTE caters to offline traffic and provides in-depth data insights. Combined, they form a comprehensive ecosystem that addresses both online and offline needs in the F&B industry and offers a diversified mix of revenue streams that are both "consumer-facing" and "merchant-facing."

Source: Company Reports

Foodlink Global acts as a strategic component within the company's business model. It is the centralized platform for managing F&B brand royalties and intellectual property, enabling TGI to collaborate with popular F&B brands across Southeast Asia.

By leveraging the synergies between ZCITY, TAZTE, and Foodlink Global, Treasure Global strives to establish the largest F&B chain in the region, revolutionizing the industry with its seamless solutions and data-driven approach.

Source: Company Reports

Treasure Global's Addressable Market Is Large and Growing:

The company expects to capitalize on the flourishing market opportunity in Southeast Asia (SEA) driven by substantial economic expansion, population growth, urbanization, and increasing mobile technology adoption. With SEA's GDP reaching US$3.08 trillion in 2020, the region's economic growth has outpaced major global economies such as the European Union and the United States. The company launched in Malaysia in 2022, followed by Indonesia in 2023. Future plans call for entry into Thailand, Vietnam, and Japan.

Source: Company Reports

SEA's population has experienced robust growth, with the number of people estimated to have increased from around 525 million in 2000 to 668 million in 2020. Malaysia's population has grown significantly, reaching approximately 32 million in 2020 compared to 23 million in 2000.

Malaysia witnessed an average GDP growth of over 4.3% from 2016 to 2019. Urbanization has been a prominent trend in Malaysia, with the urban population rising from approximately 71% in 2010 to around 77% in 2020. This urbanization process correlates with the growth of the middle class, which drives consumer demand. Malaysia is projected to transition into a high-income economy between 2024 and 2028, reflecting its economic transformation.

Despite the challenges posed by the COVID-19 pandemic, the internet economy in SEA continues to thrive. The region witnessed a substantial increase in internet users, reaching 440 million in 2021. In Malaysia, 89% of the population is online, compared to around 56% in 2010. E-commerce, online media, and food delivery have experienced significant adoption and usage, contributing to the expected gross merchandise value (GMV) of approximately US$170 billion by the end of 2021. The projected GMV for the SEA internet sector is forecasted to exceed US$360 billion by 2025.

The internet economy in Malaysia has also witnessed remarkable growth, with its value increasing from US$14 billion in 2020 to US$21 billion in 2021. This upward trend is expected to continue, with an estimated value of US$35 billion by 2025.

The ongoing positive economic and demographic trends in SEA and South Asia fuel the demand for the company's e-commerce platform. As consumers increasingly shift towards online platforms, the value of internet-based transactions is projected to double from US$174 billion in 2021 to US$363 billion in 2025.

With this favorable market environment, the company is poised to seize opportunities and significantly impact the e-commerce industry.

Source: Company Reports

Treasure Global drives user conversion through strategic partnerships with Malaysian companies and service partners.

Retail Merchant Agreements: Treasure Global has built substantial relationships with top food and beverage franchises in Malaysia, namely Morganfield’s Holdings, Hui Lau Shan, and The Alley, which own over 100 offline outlets. These franchises have entered into a standard agreement that permits them to offer their products through the ZCITY App. In return, ZCITY receives a commission from 1% to 10% based on the specific product or service category. An interesting facet of these agreements is that each party can use the other's intellectual property marks without incurring charges. Additionally, either party can terminate these agreements, given a 30-day notice.

Services Partners Agreements: TGI has provider agreements with entities like Pay’s Gift and Razer Gold, who supply e-vouchers for the ZCITY App. These e-vouchers grant users attractive discounts on many top brands across various sectors like gas, clothing, fast food, movie theaters, and more. ZCITY compensates the service partner for the e-voucher cost plus a service fee. The contracts also allow ZCITY to use the service providers' trademarks, which can be terminated with a 30-day notice.

Local Strategic Partner Agreements: Treasure Global has created strategic alliances with local partners such as iPay88, TNG, and Public Bank. These partnerships equip ZCITY with payment gateways or online "checkout" portals, which are used for entering credit card information for payment of goods and services. The iPay88 agreement enables ZCITY to connect with other e-wallet providers, such as Boost and GrabPay.

Local Demand Agreements: ZCITY has established local demand agreements with two significant partners, Digi Telecommunication and ATX Distribution, which enhance the functionality of the ZCITY App by providing bill payment services. ZCITY also maintains both direct and indirect merchant relationships. Through the Pay’s Gift agreement, ZCITY can offer e-vouchers for big-name brands like SHELL, Lazada, and Watsons. The ATX Distribution agreement also plays a crucial role by granting access to bill payment services provided by Astro and Air Selangor.

Source: Company Reports

Treasure Global (TGI) Has Grown From the Launch of the ZCITY App in July 2020 To More Than 2.6 Million Cumulative Registered Users in September 2023.

Source: Company Reports

Treasure Global's growth strategy is equally impressive and may be summarized as follows:

Consumer Growth: At the heart of Treasure Global's strategy is the pursuit of new consumers and the efficient recruitment of TAZTE merchants. The idea is to create a cycle where more consumers attract more merchants and vice versa. They aim to provide a more thoughtful shopping experience, combining ordering and receiving goods and services into one seamless process. Consumers are also incentivized with Reward Points (RP) earned through successful transactions, further enhancing the platform's appeal.

Merchant Growth: TGI believes in the transformative potential of its TAZTE program. This Online-to-Offline (O2O) platform digitizes traditional F&B operations, streamlining merchant business operations and contributing to increased revenue. TGI aims to pioneer a generation of "Smart Merchants" who can leverage the benefits of technology. Additionally, merchants gain access to an impressive consumer database of nearly 2 million registered users, bolstering their marketing efforts.

Partner Growth: TGI understands the importance of strategic partnerships in enhancing the functionality of the ZCITY App. By adding more partners, ZCITY can provide a more comprehensive array of options for merchants and consumers while improving delivery speed and transparency.

Expansion Growth: Leveraging its robust systems, expansive network, top-notch technology, operational excellence, and product expertise, TGI has plans to expand into neighboring countries like Indonesia, Thailand, and Japan. They aim to accomplish this through strategic partnerships or acquisitions of local establishments.

Acquisition Growth: TGI intends to bolster its organic growth strategy through careful investments and acquisitions. The goal is to become market leaders by expanding service offerings and attracting new consumers and merchants. This will be done through acquiring other e-commerce platforms across different verticals, financed internally or potentially through the stock market.

Source: Company Reports

Experiencing Rapid Growth, ZCITY Users Showcase a CAGR of 474%:

From a modest user base of 17,000 in September 2020, ZCITY has expanded its reach exponentially, amassing over 2.6 million cumulative users by September 2023. This growth trajectory, with a remarkable Compound Annual Growth Rate (CAGR) of 474%, underscores the surging popularity of the app in Malaysia.

Further, an examination of user activity during the same timeframe presents an exciting picture: Monthly Active Users demonstrated a steady increase of 11%, and although the number of Paid Users grew by a seemingly modest 2%, it belies a more dynamic reality. When delving deeper, we find that the volume of transactions made by these Paid Users amplified significantly, growing by an impressive 11.1-fold. The charts below offer a visual representation of these trends.

Source: Company Reports

The company's financial performance has shown a noteworthy rise, paralleling its impressive user growth. From the fiscal year ending (FYE) in June 2021 to the same period in June 2023, the company experienced a significant boost in its financial metrics. Revenues grew from $14.0 mil. to $69.4 mil., while gross profit increased from $140k to $523k. These figures reflect a solid financial performance and indicate the firm's successful strategy implementation.

Source: Company reports

A Seasoned Management Team:

Chong Chan "Sam" Teo, the Chief Executive Officer and Director of the Company, is a seasoned corporate strategist with a strong background in fintech and e-commerce. He excels in building high-performance teams and driving organizational innovation. Previously, Mr. Teo served as the Chief Operations Officer and Chief Executive Officer of GEM, where he demonstrated his expertise in sales, strategic business development, and planning. With a Bachelor's degree in Quantity Survey, Mr. Teo brings valuable leadership to the team at Treasure Global.

Su Chen "Chanell" Chuah, the Chief Operating Officer at Treasure Global, is responsible for overseeing project management and ensuring the efficient operation of the company. With a background as the Chief Operating Officer for GEM and World Cloud Ventures Sdn Bhd, Ms. Chuah has extensive experience in project management, business development planning, marketing strategy planning, and more. She holds a Bachelor's degree in Business in Finance and Banking from Charles Stuart University.

Meng Chun "Michael" Chan, the Chief Financial Officer, with over 30 years of remarkable experience in financial management, compliance affairs, tax, treasury, mergers and acquisitions, and fundraising, Michael Chan stands as a highly accomplished financial professional. He has held several key positions, showcasing his expertise and versatility in the realm of finance and corporate management.

Su Huay "Sue" Chuah, the Chief Marketing Officer at Treasure Global, is responsible for setting marketing goals and strategies, contributing to the company's overall development. With extensive experience as the Branding & Communication Director for Click Internet Traffic Sdn Bhd, Ms. Chuah excels in brand marketing strategies, defining target consumers, and developing marketing mix and strategy. She holds a Bachelor's in Mass Communication from Limkokwing University College of Creative Technology.

Jau Long "Jerry" Ooi, the Vice President of Treasure Global, serves as the Managing Director of Ezytronic Sdn Bhd. With his business development and sales expertise, Mr. Ooi plays a crucial role in driving growth. He received a Diploma in Computer Science/Information Technology.

Source: Company Reports

In the past three years, Treasure Global has garnered multiple prestigious awards in Asia-Pacific and Malaysia for its outstanding products and business excellence.

Source: Company Reports

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