We Tell the Story. Companies Write It. Sidoti and National Investment Banking Association Conferences

had a conversation with a potential client the other day. He said, "David, the markets aren't cooperating and we are having trouble getting investor attention, can you help?" I told him "yes", but only if he has a strong fundamental story to to tell. I advise our clients that they need to focus on building their business and "filling the pages" of their company's storybook. Then B2i's marketing, design and technology teams convert that story to a format that will resonate across all organic and paid digital marketing channels.

If I tried to read my 2 and 4 year old sons a book with no plot, they'd run out of the room as fast as an investor will scroll past a company's website filled with fluff and no substance.

Message to CEOs: Build your business, develop your drug, sign contracts, sell your product or service and then let us work with your IR firm to get the message out to appropriate investors through targeted digital marketing.

In addition to digital marketing, we continue to support conferences as another effective channel to engage the investor community. Next up is the Sidoti Micro Cap Conference on Aug 17 - 18 and the National Investment Banking Conference on Sept 7 - 8.